In a survey by HubSpot, it was revealed that 65% of the companies believe in ‘generating traffic and leads’ is their biggest marketing challenge. Thus it can be concluded that having good software for the management of leads is extremely important for a business.

What is Lead Management?

It is a system of processes and strategies that a sales team uses to convert a prospect into a customer. By managing leads an organization can get to know and understand which of its sales campaigns have been the most successful and which proved to be lackluster. This helps in making your sales campaign to have a bigger impact and a better return on investment. This whole system works on marking the level of interest a prospect has in your product or service. A lead management process generally involves 4 steps, attracting prospects, capturing leads, nurturing their interest, and converting high-quality leads. It involves tracking the whole journey of a prospect and each of its interactions with your business and then finding patterns and relations between the journey of a lost lead and a converted one and drawing conclusions from it.

5 Best Lead Management Tools

Let's now look at 5 tools that would help you with managing these leads. is considered one of the best lead management tools. It enhances lead management with streamlined activities. It uses 360 contact management to improve the process. By using this tool, businesses can manage anything from sales, and prospects to leads. To manage leads, it applies workflow automation, kanban view, and an integrated system of phones. All these features make this tool stand out from the available lead management tools in the market.

Key points:
  • Easy to use interface makes working easier
  • Kanban view makes workflows easier to understand and is instrumental in increasing productivity
  • Project management system is built-in
  • Task management features avaliable

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Best suited for small to mid-sized businesses, Pipedrive, as the name suggests provides a great help in the management of the sales pipeline. It has a great array of features like sales management, email tracking, forecasting, import and export of data, etc. Well over 2000 companies use it across the globe. It has free trials and the paid plans start at $9.90/mo.

Key points:
  • Extremely easy to work on
  • Tracks customer through the life cycle
  • Measures and gives reports on the sales


Now owned by Hellman & Friedman and PermiraIt, Zendesk is an extremely powerful lead management program, which is filled up to the brim with a plethora of features. One such feature is termed ‘funnel tracking’, which provides you with statistics on the revenue-generatingability of a sales campaign. ‘Lead smart lists’ quickly select the best prospects for business, it also logs emails and calls automatically,thus saving valuable time. It has a free trial and the paid plans begin from $19/mo.

Key points:
  • Fully customizable dashboard
  • Lead tracking from the very beginning of the funnel
  • Empowers the ability to make data-driven choices with its detailed analysis and reports


This tool works best with the needs of a mid-sized business. It is great for improving the efficiency of the sales team. It comes with features that are very instrumental for email marketing. Though the interface comprises a lot of need to scroll but the customizable dashboard makes up for it. It gives a free trial and has paid plans which begin from $14/mo.

Key points:
  • It has a mobile app that comes in handy while remote working
  • Zoho provides in-person training
  • Provides customizable dashboard

Lead Management


Provides the best results when paired with a mid to large-sized business, HubSpot is a lead management tool that can work with the existing workflow of a company with the need to incorporate huge changes. The account management features HubSpot offers to its users ensure a higher rate of prospect conversions. It provides facilities such as bulk emailing, and pipeline management and keeps track of the campaigns. It has a lifetime free plan and the paid plans begin from $45/mo.

Key points:
  • In-depth training provided
  • Anytime customer support
  • Tracking and analyzation of the source

Reasons to Select these Tools for Business

  • These tools are much more efficient for managing the leads than the legacy tools. They have been proven to keep a business’s sales strategy productive and identify the most productive and yielding sales campaigns and also the ones that failed to leave a mark. These tools help in contact management by storing and managing the contact details of their customers making them accessible. These tools enable a business to focus on the prospects that have the highest chance to turn into a customer.

  • The tools we have assimilated and put in the list above are some of the best lead management tools available in the market. Each tool has some features that make it lead software for the management of leads. These tools come with some of the latest and the most innovative features like ‘funnel tracking’, automation, account management, tracking and scheduling of leads, automatic call and email logs and much more. All of these vendors understand the varying needs of each business and thus, have made their softwares extremely customizable.

  • These software provide you with reports that are detailed and in-depth, as looking at the wider picture empowers a business to make decisions backed by data. Most of the software in the list provides support through various modes such as email, chat, and phone.

Wrapping It Up

In this article we have put together a list of 5 best lead management tools for you to analyze and decide which would work the best with your business needs. All these lead management tools have some features that make them worthy of your organization. Most of them have free trials for you to get a hands-on experience which would further help you in making a decision. If your enterprise is at an initial stage you can use the free basic plans and as you grow, you can upgrade to any of the paid plans that you find to be the best. Each tool has its own unique features and is some of the best in 2023.

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