Lead Scoring Technique

to assess sales-ready leads

Determine the worthiness of leads or potential customers by assigning values based on their behaviour and activities, such as email subscriptions, call responses, and engagement rates.

Lead Scoring Technique

Get to Know Your Leads Better with Lead Scoring

Prioritize leads, identify qualified prospects, and track engagement in order to better target your sales

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manual grading

Manual Grading

Identify the sale opportunities and manually assign scores to leads, contacts, and companies based on their activities and responses.

auto score

Auto Score

Assign scores to leads automatically based on trigger actions like subscriptions, engagement, and responses. Determine the most promising leads in order to prioritize tasks and increase sales.

What is Lead Scoring?

Lead scoring is the process of assigning a numerical value to each potential customer. This value can range from 0 to 100, with 0 being the least qualified lead and 100 being the most qualified lead. Lead scoring is necessary because it helps sales reps to identify which customers are ready to convert into customers. A company can also use lead scoring as a way of segmenting their customers into different groups, with each group containing people who are at different stages in the sales funnel.

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