Lead Scoring Technique

to assess sales-ready leads

Score leads based on demographics such as role, age, and company size. In addition, lead scoring can be based on the actions, such as how customers respond to emails or social media posts.

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Lead Scoring Technique

Evaluate Leads Using Lead Scoring

Prioritize leads and make better decisions with the help of lead scoring mechanism

lead scoring leave note
behaviour scoring

Behaviour Scoring

Identify the purchasing signals from leads by studying their behaviors toward your business using email insights, social media participation, and other interactions. Positive actions could be rewarded with a better lead score.

negative scoring

Negative Scoring

Eliminate cold leads from your lead bucket with negative scoring. You can go a step further by subtracting points if a lead has behaved in a way that is unfavorable to your brand.

demographic scoring

Demographic Scoring

Make sure your sales reps aren't wasting time on leads that aren't worth their time by assigning scores to leads based on various demographic criteria that include both information about the company and the individual's role within it.

What is Lead Scoring?

Lead scoring is the process of assigning a numerical value to each potential customer. This value can range from 0 to 100, with 0 being the least qualified lead and 100 being the most qualified lead. Lead scoring is necessary because it helps sales reps to identify which customers are ready to convert into customers. A company can also use lead scoring as a way of segmenting their customers into different groups, with each group containing people who are at different stages in the sales funnel.

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