Lead generation is more than just attracting traffic to your website, it also is collecting their information to turn them into loyal customers. A lead is anyone who is interested in a company’s product or service. Like any job, lead generation is not easy. You need the correct tools that manage your needs and suit you in every aspect.

In this article, we are going to talk about the top 5 CRM software for lead generation in 2023 which would make it easier for you to select the one that is truly the best for you. Let's now understand what CRM software is in brief.

Overview of Sales CRM Software

Customer relationship management (CRM) software is a technology that acts as a bridge between the different departments of a company. It manages their notes, updates, data, etc on one platform in real-time. Each user has access to this and thus it makes the inter-departmental communication and coordination hassle-free. This results in the customer having an extraordinary time when interacting with the business. Many software stores their data on their servers which can be accessed anytime through the internet. This cloud CRM software this becomes pivotal when companies work with remote workers and they are also cost-effective.

Top 5 CRM Tools for 2023

Top 5 CRM tools for 2023 are given below-


CRM.io by 500 Apps is our first pick in this list. It comes packed with powerful features that help you with lead generation and management. You can set custom fields, and create tags and notes and it offers you the ability to customize the tools as per your needs. The CRM telephony features it has like click-to-call, call reminders and analytics help you in building strong relations with your customers. It is priced plans begin at $14.99/mo for the 50 apps.


  • The Kanban view makes workflows easier to understand and is instrumental in increasing productivity
  • The project management system is built- in
  • Task management feature available

Get started with the leading Sales CRM Tool today!


Hubspot is one of the world’s leading and most popular CRM software. It has 5 main platforms or ‘Hubs’ namely, Marketing Hub, Service Hub, Sales Hub(which is a sales CRM), CMS hub, and Operations Hub. It assists in posting to blogs, landing page creation, finding new leads, etc. Its different hubs enable one to focus on different business needs all on one platform. Hubspot has a free version while the paid plans Start at $50/mo.


  • Easy-to-use software
  • Email templates, tracking, and analytics
  • Live chat feature available


Pardot (now part of SalesForce) is a well-recognized lead generation tool. It has embedded forms, email management, and integrated Google Adwords. It currently provides no free trial but has a demo which can be accessed by filling out a form on the Pardot website. Pardot’s paid plans start from $1,250/mo.


  • Lead nurturing and qualification tools identify the best potential customers
  • Different tools according to the industry
  • Includes the segmentation and sales automation so your communication improves with your prospective customers.


Freshsales, which is a product of freshworks.com, is an all-in-one tool for sales and marketing. Which helps you in finding quality leads for you to nurture into customers. It lets you manage multiple pipelines, has automated email, and Provides CRM telephony with a built-in phone. They provide 24-hour support 5 days a week. It has a free plan and the paid plans start from INR.999, 14-day trials are available for the paid plans.


  • Focuses on customizability, thus making it very flexible
  • A powerful mobile app that provides ease of access
  • Get reports with detailed analysis
  • Provides multilingual support


Sharpspring is a bit lesser known than the other names in this list but the features it provides are the same as the top players. It integrates with all the top CRMs to provide lead tracking across many platforms. It provides email tracking and sales automation tools. It has chatbots, the option to set custom deal stages, and a pipeline overview feature. Sharpspring’s paid plans start from $449/mo.


  • Includes email and sales automation in one tool itself
  • Dynamic forms to convert leads effectively
  • VisitorID feature to identify every lead
  • Extensive social media management

There are some things you must consider when choosing for the best CRM tool, which we would now discuss.

Points to Consider While Choosing the CRM Software

With the multitude of CRM software now available, choosing one can be quite confusing and mind-boggling, so to make it easier for you to select the one that is truly the best for you. We are listing some points to take into consideration when you choose one for your business.

Understand Your Needs

Every CRM provides basic features like lead management, marketing automation, customer data, pipeline management, Email management, sales analytics, social media management, etc. They also claim the same things like their product will shorten the sales cycle, provide more qualified leads, and Improve brand recognition, still different platforms would excel at different things. So, to choose the best, you must be aware of what your company needs and what you want from the software. Listing this down would make your task easier.


Growth is natural in any kind of business, so it is only logical for the software to be able to grow with the business as having to change it and then having to adapt to the new software afterward is an unnecessary hassle that should and can be easily avoided by choosing a flexible and scalable CRM software.


While on-premise CRM has its fair share of advantages, the cloud CRM software provides you access from anywhere as long as you are connected to the internet. This feature becomes a high priority if your business has remote employees or someone who has to work on the go.


Different platforms come with varying prices and pricing plans. Some software may seem to be inexpensive at first look but you have to take into account the operational costs and any Integration costs it may require like hardware changes or upgradation, training or hiring staff, etc. Some CRM software is built for big companies and is priced as such and may not be the best choice for a small enterprise.


Earlier CRMs were referred to as ‘dead databases’ meaning while they provided all the information details to be on one platform but it was barred from all other software a company may have. Now, with the introduction of APIs, they can easily be connected to the other software your business may use like accounting systems or phone book software. This saves time and reduces labor while keeping the data synced and updated.

Vendor Reputation

Established businesses will use established software and work with established vendors. While selecting one make sure to read the reviews; not just provided by the vendor, but also from third-party reviewers. You also may ask the current or previous users of the platform about the vendor and their experience with its software.

Final Thoughts

CRM software is instrumental to the smooth working of a business and lead generation. They make inter-departmental work flawless and less cumbersome. You have to keep various points in mind while choosing one that would be the best for your business as different platforms cater to different needs.

What Makes the Best CRM Software?
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