Top 5 CRM Software for Business in 2023

While choosing the tool that would be the best for your organization, you should have some factors in your mind. Some of these factors are your budget, scalability of the platform, reputation of the vendor, the integrations it offers and reviews of the customers. Judging a tool on these factors would help you in making the right choice that benefits your organization in every way.

What is CRM Software?

Customer relationship management (CRM) software is a technology that acts as a connecting platform between the different departments of a company. It manages their notes, updates, data, etc. on one platform in real-time. Each user has access to this and thus it makes inter-departmental communication and coordination hassle-free. The main aim of this software is to improve the communication between the prospects or the customers and the business. This results in the customer having an extra-ordinary time when interacting with the business. Many software stores their data on their servers which can be accessed anytime through the internet. This cloud CRM software becomes pivotal when companies work with remote workers. They are also cost-effective.

Top 5 CRM Software in the Market

The top 5 CRM programs in the market are listed below-

CRM.io

CRM.io by 500 Apps is our first choice for your business. It comes packed with powerful features that help you with lead generation and management. You can set custom fields, and create tags and notes and it offers you the ability to customize the tools as per your needs. The CRM comes with features like click-to-call, call reminders and analytics to help you in building strong relations with your customers. It is priced plans begin at $14.99/mo for the 50 apps.

Highlights:

• It can create leads with its built-in SDR software.
• With this software, you can automate your process through drag and drop builders.
• You can also improve conversions easily with its 360 degree contact management.
• Its built-in task management can send automated alerts.

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HubSpot

HubSpot is one of the world’s leading and most popular CRM software. It has 5 main platforms or ‘Hubs’ namely, Marketing Hub, Service Hub, Sales Hub (which is a sales CRM), CMS hub, and Operations Hub. It assists in the management of the pipeline, posting to the blog, landing page creation, finding new leads, etc. Its different hubs enable one to focus on different business needs all on one platform. HubSpot has a free version while the paid plans Start at $50/mo.

Highlights:

• It has user-friendly applications.
• With its tools, email analytics is easy.
• It offers integrated applications for sales.

Freshsales

Freshsales, which is a product of freshworks.com, is an all-in-one tool for sales and marketing. This CRM can be used by businesses of any size. It is instrumental in finding quality leads for you to nurture into customers. It lets you manage multiple pipelines, has automated email, and Provides CRM telephony with a built-in phone. They provide 24-hour support 5 days a week. It has a free plan and the paid plans start from $14.99, 14-day trials are available for the paid plans.

Highlights:

• Focuses on customizability, thus making it very flexible
• Powerful mobile app that provides ease of access
• Reports with detailed analysis
• Multilingual support

Zoho CRM

This sales CRM works best with the needs of a mid-sized business. It is great for improving the efficiency of the sales team. It comes with features that are very instrumental for email marketing. It is very effective in the management and generation of leads. Though the interface comprises a lot of need to scroll but the customizable dashboard makes up for it. It gives a free trial and has paid plans which begin from $14/mo.

Highlights:

• It has a mobile app that comes in handy while remote working
• Zoho provides in-person training
• Avail its customizable dashboard

Salesforce

SalesForce is a well-recognized CRM software tool. It includes segmentation and workflow automation so your communication improves with your prospective customers. It has embedded forms, email management, and integrated Google Adwords. It currently provides no free trial but has a demo which can be accessed by filling out a form on the Salesforce website. Salesforce’s paid plans start from $1,250/mo.

Highlights:

• Identify the best potential customers
• Allows to design and automate any business process
• Provides workflow automation

Why Does Your Business Need CRM.io?

Out of all the CRM tools we have mentioned in this article, the one that stands out and would be our pick if we had to crown one as the top CRM software would be CRM.io by 500 Apps. This tool has everything a business may need from the tool. CRM.io provides its user with a streamlined user interface that makes working with it very easy. It lets you manage your documents, deals, accounts, etc. in a very organized way. This software provides the user with a ton of features like 360-degree contact management, an automatic dialer which makes it very useful for CRM telephony. It comes with 50 apps by the 500 Apps team which makes it an all-in-one business solution. This proves to be instrumental when you have a constrained budget, 500 Apps offers you these 50 apps at a very pocket-friendly price of INR.999. 500 Apps is a well-known and reputed vendor and has a very satisfied base of customers. You can find plenty of satisfied reviews, not just on 500 apps website but by third parties also. This tool is very flexible and works well with businesses of any size.

Summing It Up

This article has brought to you the top 5 CRM software that would make a great inclusion in your organization and would help you manage your workflows and your sales department. These tools have been tested by thousands of long-time users and this user base has always had positive reviews for this software. This article also explained the CRM software in a very concise way and mentioned some factors on which you should choose the platform you wish to work with. Lastly, we have also given to you, our pick as the top tool CRM.io by 500 apps. We have explained to you its features and why it is crowned in the first place. Even though CRM.io stands as our first pick, the other CRM tools are also quite good, and worthy of your business in every way. So you can go ahead and pick the tool that suits you the best and start working with it.