7 Best Small Business CRM Software in 2023

CRM software can be used by businesses of all sizes, still most of the businesses are catered to businesses of one size only. If you use a platform that is not meant for the size of your business then some issues may arise while working on it. Softwares made for large sized businesses have tons of features that a small business may not need.

These software are also priced keeping their target business size in mind, so eventually as a small business owner if you use a software meant to be used by larger businesses you may end up paying more for the features you may never need or may use. So, in this blog article, we have listed 7 small business CRMs that would be perfect for you.
These CRM tools are constantly evolving. Let's look at what's new with them now.

CRM Software: What’s New?

Earlier known as ‘dead databases’, these tools have been constantly evolving and are coming up with new features and updates time and time again and have come a long way. If there is one thing that is bringing change in every industry out there, is artificial intelligence and this software are no different. Inclusion of AI in these software has brought forth tons of functionality and is making these platforms more easier to use.

The ease of shifting to these software from the legacy tools is now at an all-time peak. You don't need to invest as much, there is less need for specific technical knowledge and the implementation is easy. Integration of social media platforms into these platforms has led to building of stronger relationships with the prospects and customers.

There are many big player vendors to choose from, so the businesses have a larger choice of software to choose from. Owing to a large number of vendors providing these software, there is a software that fits every organization’s needs.
Every big and even some small players are focussing on automating their software to the highest degree possible.
Features like workflow automation, sales automation are becoming common in most of the platforms.
There are many reasons that make CRMs important for a business, let's look at them.

Why Is a CRM Important for Business?

Customer relationship management software is a technology that acts as a connecting platform between the different departments of a business. These software are instrumental to smooth working of a business. They make the inter-departmental working flawless and less cumbersome.
The main aim of these software is to improve the communication between the prospects or the customers and the business. This results in the customer having an extra-ordinary time when interacting with the business. It manages their notes, updates, data etc. on one platform in real-time. Each user has access to this and thus it makes the inter-departmental communication and coordination hassle-free. Many software stores their data on their servers which can be accessed anytime through the internet. These cloud CRM softwares become pivotal when companies work with remote workers. They are also cost-effective.
They have been proven to keep a business’s sales strategy productive and identify the most productive and yielding sales campaign and also the ones that failed to leave a mark.
These software provide you with reports that are detailed and in-depth, as looking at the wider picture empowers a business to make decisions backed by data.

7 Best Small Business CRM Software

CRM.io

CRM.io by 500apps is our first choice for a small business. Its priced plans begin at $14.99/mo for the 50 apps, which makes it value for money and suitable for small businesses. It comes packed with powerful features that help you with lead generation and management. You can set custom fields, create tags and notes and it offers you the ability to customize the tools as per your needs. The CRM comes with features like click-to-call, call reminders and analytics help you in building strong relations with your customers.

Key points:

• Built in project management system is also available
• You can use it to Call, email, prepare contracts for signature, and schedule product demos from one single central location
• This software can let you track & manage your interactions with your customer using contact management features
• Kanban view makes it workflows easier to understand and is instrumental in increasing productivity

Get started with the leading CRM Tools today!

Capsule CRM

It provides all the basic features such as Contact management, Calendar and tasks, Leads and pipelines management etc. It also offers sales and marketing automation tools. They give 14-day free trial plans and paid plans start from $18/mo.

Key points:

• Easy customization
• Advanced sales reporting

Bigin by Zoho CRM

This sales CRM works best with the needs of small to mid-sized businesses. It is great for improving the efficiency of the sales team. It comes with features that are very instrumental for email marketing. It is very effective in the management and generation of leads. It gives a free trial and has paid plans which begin from $14/mo.

Key points:

• It has a mobile app that comes in handy while remote working
• Zoho provides in-person training

Salesmate.io

This Software is great for small businesses and also for businesses just starting out. It provides visual sales pipeline and lets you track your sales activity. It has a built in intelligence that gives in-depth insight. It also provides a mobile app with a nice interface. It gives a free trial of 15 days and its paid plans start from $12/mo.

Key points:

• Software is constantly getting updated
• 700+ integrations available

Pipedrive

Best suited for small to mid-sized businesses, pipedrive, as the name suggests provides a great help in the management of the sales pipeline. It has a great array of features like sales management, email tracking, Forecasting, import and export of data etc. well over 2000 companies use it across the globe. It has free trials and the paid plans start at $9.90/mo.

Key points:

• Extremely easy to work on
• Tracks customer through the life cycle

HubSpot

It provides the best results regardless of the size of your business, HubSpot is a tool that can work with the existing workflow of a company with the need to incorporate huge changes. The account management features HubSpot offers to its users ensure a higher rate of prospect conversions. This retail CRM provides facilities such as bulk emailing, pipeline management and keeps track of the campaigns. It also assists in posting to blogs, landing page creation, finding new leads etc. Its different hubs enable one to focus on different business needs all on one platform. It has a lifetime free plan and the paid plans begin from $45/mo.

Key points:

• In-depth training provided
• Anytime customer support

Freshsales

Freshsales, which is a product of freshworks.com, is an all-in-one tool for sales and marketing. Which helps you in finding quality leads for you to nurture into customers. It lets you manage multiple pipelines, has automated email and Provides CRM telephony with a built in phone. They provide 24 hour support for 5 days of the week. It has a free plan and the paid plans start from INR.999, 14-day trials are available for the paid plans.

Key points:

• Focuses on customizability, thus making it very flexible
• Powerful mobile app that provides ease of access

Wrapping It Up

CRM software are constantly changing due to the new innovations in technology and are becoming easy to use. They provide a multitude of features that make them must-have for any business regardless of its size. The 7 tools mentioned in this article are great for any small sized business and would help your business operate comfortably.